There are several ways to improve your site’s search engine ranking, including optimization for long-tail keywords and creating unique content. You should also be sure to track calls and contact influencers to learn how to build strong relationships. Fortunately, there are also many free tools available to increase your rankings. Here are some of our favorites:
Optimize for long-tail keywords
If you want to boost organic traffic to your website, you should optimize for long-tail keywords. Long-tail keywords are variations of more popular keywords. They are more natural to use in your copy and are more easily understood by Google. While optimizing for the main keyword is beneficial, you should focus on phrases in the middle of the keyword graph. These phrases have lower competition and are easier to optimize for than your main keyword.
Create unique content
One way to generate organic traffic is to create unique content. If you have been writing about the same topic for a long time, you may have a hard time coming up with new ideas that will improve upon the original content. You should take the time to research your competitors’ content and determine what they have to offer. If you are unable to improve upon their content, consider switching topics or changing your original idea. It may take some time, but the effort will be worth it.
Build relationships with influencers
Identify influential people and follow them on social media. Comment on their posts when you can. Write insightful comments that add value to their content, and you’ll be noticed. Often, influencers are influenced by what other people think of them and will appreciate your comment. It will also increase the chance that you’ll strike a deal.
Track call conversions
If you are a business owner, you must be aware of the importance of tracking call conversions. Calls are qualified leads who search for a solution and call you. For local businesses, increasing phone calls is imperative. Consumers rate response time as one of the most important factors when making a purchase. 82% of consumers say that it is extremely important to receive an immediate response. The fastest way to get such a response is through a phone call.